Customer Case Study – Stirchley

Stirchley Wines Case Study

Customer Case Study – Stirchley

Stirchley Wines & Spirits first opened its doors 37 years ago on Pershore Road in Stirchley. Since then, the store has developed into a well-established off-licence with a strong returning customer base, both in the local community and with customers travelling from further afield to get hold of specialist wines and beers.

Owner Krishan Rajput said: “We’ve become pretty renowned in the Birmingham area for being good at what we do, which is why we do see customers travelling from the city and its surrounding areas for our products.

“I think what people like about our store is the one-to-one advice we can give and time we invest with each and every customer, to ensure we can offer them the exact bottle they’re looking for.”

In 2000, Krishan refurbed the store, installing 2 Husky display fridges. 16-years later, he decided it was finally time for an upgrade.

“We’d never had any problems or down time with the old Husky fridge. We just felt as though the design was starting to look a little dated, which after 16-years is expected!”

As the old fridges had performed so well, Krishan concluded there was no reason to choose a different provider than Husky for their new units.

“We got back in touch with Husky and they were more than happy to help us select the new fridges and recommend which range would be best for our store.”

Krishan chose 3 of Husky’s new C8 PRO Chillers, after being drawn in by the bright LED display.

“We loved the bright LED lighting, we thought it would really help show off our full array of bottled beer and wine. Low energy lighting is also used, which means they’re really efficient products.

“The switch over from sliding to swing doors has meant customers are more inclined to open the fridges themselves and have a proper look around. Ultimately, customers are spotting drinks faster, which means they’re more likely to purchase a higher volume of products.

“We’ve received some lovely comments on how attractive the new fridges look, and how they’ve really changed the whole corner of the store. We’re already starting to see an impact on sales, with a higher number and wider variety of drinks being sold. We’re certainly expecting this to continue!”

The PRO Chiller range is the latest addition to Husky’s convenience range. For more information visit: