Summer socialising opportunities, plus the excitement World football matches, all require cold drinks, ready to go. In store chilled offerings need to work harder than ever to maximise profit potential and it all starts with the Display Fridge. Get this right and sales of beer, cider, wine, soft drinks and food will follow.
Husky have prepared some top tips so that convenience stores can maximise their Summer drink sales:
#1 Spring clean your Display Fridge.
Fully empty and clean the shelves, interior and gasket with warm soapy water. Turn off the fridge off for 24 hours to prevent any build-up of ice. Clean the condenser with a standard vacuum attachment. See our video on how to clean the condenser on a Husky Display Fridge here
#2 Is it time to upgrade your Display Fridge?
#3 Is all of your stock visible? Are your lights all working?
Drinks won’t sell if your customers can’t see the full range. Husky PRO Glass Door Fridges
provide full length, long lasting, energy saving LED lighting. This ensures that the stock contents are well lit from the top to the bottom and easily visible to your customers.
#4 Can your existing fridge be merchandised as you wish?
When you buy a Husky PRO display fridge, you are completely free to merchandise with no strings attached.
#5 Use best practice merchandising
Help your customers select the most profitable drinks for your business. Husky have put together the below soft drinks and alcohol plan-o-grams for use with their PRO Fridges:
#6 Husky PRO Fridges are food and dairy safe enabling cross merchandising of foods with beer and cider to benefit from incremental sales. Is your current fridge?
#7 Utilise POS to shout about your cold drink offering
All PRO Fridges have the option of a retro-fixable lightbox which adds greater visibility to the cold drinks offering. From the 14th May 2018, all Husky PRO Fridges will be supplied with a free lightbox plus ice cold drinks branding worth £75! This offer is only available whilst canopy stocks last. Husky PRO Fridges start from £599 with the Husky C5 Single Door model, with the option of six months interest free credit.
To find out more on how you can kick start your Summer drinks sales with Husky and our PRO Fridge range, please visit our website
or call our helpful sales team on 01455 555340.