Why Manor Farm Shop selected the F14 Ice Cream FreezerEditorial
Catthorpe Manor Farm Shop is a ‘proper’ farm shop based on a working farm. With several awards including “Best Cream Tea” and a gold star Fruit Cake rating from the Guild of Fine Foods, customers enjoy a wide selection of items made on the farm or locally sourced.
Ice Cream is always a customer favourite. Top Ice Cream sellers include locally made “Ringswood” and “Thaymar” ice-cream.
Caroline England, Shop Manager, explains “It’s important that we stock what we wish, rather than be tied to brand plan-o-grams. Our customers enjoy ice cream tubs and iced lollies and we like to work with local suppliers, adding new lines as new tasty flavours become available”
That’s one of the reasons that they selected the Husky F14 Ice Cream Display Freezers. Once purchased, the retailer can stock it as desired. Free loan or discounted Display Freezers from brands can be very tempting, however they often require the retailer to abide to strict brand plan-o-grams, which may not be the best way to grow overall basket spend in their shop.
The compact design of the F14 Ice Cream Display Freezers, along with the lockable castors, allows re-positioning around the store to maximise ice cream sales, turning even the tightest spaces into a profit-making area.
Caroline says “We have two Husky F14 Freezers in position as you walk into the shop. Their compact size, bright retro design and illuminated light box means that customers see them as soon as they walk in which is great for lots of ice cream sales. The large glass lids show everything on display and are very easy to clean, which makes selection easy!”
Caroline continues “The four baskets are easily removed to keep new stock stored handily underneath. On a Summer’s Day this is important, as ice cream can sell really quickly.”
To find out more on the Husky Ice Cream Display Freezer Range, visit https://www.husky.co.uk/product-category/ice-cream-freezers or call 01455 555340.